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What does a good hotel website look like?

When travelers search for hotels online, there are many factors that they take into consideration before deciding where to spend their vacation. Considering that there are many hotels in every region of the world, they have the freedom to weigh their options and be picky. So how do you make your hotel stand out as the best choice?

These web design tips for hotels will help you make sure that you are fully taking advantage of your website’s ability to draw in new customers.

Clear Navigation

Travelers know that they have many options to choose from. If they can’t navigate your site easily, they will likely just go back to the search results and choose another one that is easier to understand. Because of this, you need to make sure that your navigation is as clear as possible.

Provide visible links on every page to your contact information, room availability, rates, and booking pages. They’ll appreciate the simplicity, and clear navigation will benefit you, as well. Making it easy for guests to make reservations makes it all the more likely that they will, which increases your number of customers, and as a result, your and revenue.

Visual Content

It’s probably safe to assume that your website already has detailed pages dedicated to spelling out every single amenity that your hotel has to offer. But instead of relying on text to convey what makes your hotel so special, spend some time taking quality photos of your location. If you do not have experience in this area, consider hiring a photographer. This is an investment, but will be completely worth it when visitors to your site become customers at your hotel.

Visual content is much more attention-grabbing than paragraphs of text, which is why this technique is so important. Be sure to include photos of your rooms, lobby areas, and any other amenities – like pools, spas, and restaurants. People respond well to high quality images, and will be much more likely to feel comfortable booking with you if they have visual proof that your hotel is what they are looking for.

Local Information

Visitors aren’t going to come to your hotel with the intent of just staying in their room the whole time, no matter how nice it may be. If they are still in the process of choosing a destination, your website’s portrayal of the surrounding area could be the deciding factor.

Show potential guests that your city or region is worth visiting by including a few pages that show things to do, places to eat, and other local attractions. By demonstrating that your hotel is located in an area they’ll want to spend their vacation in, visitors will be all the more likely to choose it.

Responsive Design

Today’s Internet users don’t just browse on their computers. Smartphone and tablet use is skyrocketing, and that’s especially true for frequent travelers. Because of this, you don’t want to limit your hotel to only attracting business from desktop visitors.

Make it easy for users to explore your site on the go by utilizing a responsive design. This innovative approach means that your website will appear clearly on every device and screen size. All users will have a similar experience, and will be able to get a feel for your hotel no matter where they are browsing.

If you are thinking about updating or starting over with your site, these web design tips for hotels should come in very handy. If you are still unsure of what you need to do or just aren’t comfortable doing it by yourself, please don’t hesitate to contact us. We are more than happy to assist you with all of your hotel website needs.