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What Should an Industrial Company's Website Look Like?

As an industrial company owner, you know that potential buyers are likely to go online to do research on your brand, products, or reputation. But is your website sending these prospects the right kind of message?

Web design for industrial companies isn't as difficult as you might expect. Although your industry and customers are certainly unique, there are a few accepted best practices for design that will apply to your site, as well as many others.

Let's go over three of the most important elements that a compelling industrial website should have, as well as some best practices for each.

Photos of Your Products

No matter what you manufacture, potential buyers and clients are coming to your website to find out what makes you different than your competitors. One of the best ways to show this is by including photographs of your products wherever possible.

For example, if you claim that you manufacture the most reliable nuts and bolts for construction purposes, you should have photos of not just the products as they appear in their packaging or loose, but also in use on a building or being installed at a construction site. Your leads will appreciate your attention to detail, and will also be able to examine for theirselves just how accurate your claims are.

One tip: avoid using stock photographs unless it's an absolute must. You want to give visitors an accurate picture of your business and manufacturing capabilities, and stock photos can take away from that. If you need to, ask for a professional photographer to spend a few hours at your facility or on-site—it will be well worth it.

Simple Navigation

When a new lead comes to your website, how easy is it for them to find your pricing (or an option to contact you for a quote)? What about testimonials from your customers? How about the contact information, location, and operating hours of your business?

Although you may have a lot of pages and options on your website, you should aim to make your navigation as simple as possible. This means only including the most important pages or options in your main menu. You might then want to include less important pages as sub-pages of "main" pages, but only if they are relevant.

Keeping your navigation simple will increase the likelihood that new visitors will come to your site and find exactly what they are looking for. The more options you have, the more likely you are to distract your visitors, or possibly frustrate them so much that they leave your site for a competitor's. Don't drive your leads away with poor navigation!

A Mobile-Friendly Design

Finally, the design of your website should be mobile-friendly. Although you may not realize this, a growing majority of your leads or potential buyers are using their mobile devices, both at work and at home, to do research on industrial companies. If your website isn't compatible with mobile browsers, or requires too much zooming or scrolling to display all its content, it may end up driving these visitors away.

The best way to create a website that is both attractive and mobile-friendly is through the use of responsive design. Responsive design allows the content of a website to scale automatically to fit screens of any size, no matter how big or small they are. If your industrial website uses responsive design, you won't have to worry about creating a separate mobile site—your design will basically create it for you!

If you need help refreshing or even redesigning your industrial company's website, we're here to lend a hand. Contact Harrisburg's leading web design agency to find out how we can create a website that turns more visitors into leads and makes your business more successful than ever.