ExampleFX

What does a good real estate website look like?

Whether you are an agent or a broker, all real estate professionals need a strong online presence to build a solid client base. This presence starts with your website, which should inform prospective buyers and sellers about local properties, give them resources to make informed decisions, and show them that you are the right person to assist them when they need a professional. So how can you make sure that your site serves all of these functions?

These web design tips for real estate will help you create a website that serves as a resource for potential buyers and sellers and makes them want to choose you as their real estate professional.

Clear Listings

One of the most common reasons that people visit real estate websites is to browse listings. Listings that are easily accessible and understood will attract visitors to your site, and can get them interested in specific properties you work with.

In addition to simply listing what you have available, be sure to include photos. Visual content is much more attractive to web users than text and can make them want to stay on your site longer. Images also provide a great opportunity to showcase properties. This can make or break a site visitor’s decision to contact you, so be sure to select your images carefully.

Frequent Updates

After posting initial listings, be sure to update them frequently. Outdated content will drive traffic away from your site, which is exactly the opposite of what you want.

Instead, use the constantly changing nature of your industry to become a valuable resource. If people who are considering buying or selling property consider your site a reliable source of information and get in the habit of visiting it, your name will already be in their minds when it comes time to choose a real estate professional.

Along this same line, keeping a blog can be an excellent tactic for getting site traffic. Regular updates on real estate in your city or region can be interesting to a wide variety of people, and will ensure that your site always offers new information. Blogging can be a serious time investment, but when done right, can be a great way to ensure that you stay relevant in the real state world.

Focused SEO

Although it can be tempting to put all of your time and effort into onsite factors like design and content, these components won’t do you any good if people don’t see your site. So how do you ensure that you have steady traffic?

Search engine optimization, or SEO, is the best way to get potential clients to see your site. By optimizing your website for specific keywords that are relevant to your industry and location, you can be sure that the right people will find you. You want to attract traffic from property buyers and sellers in your city or region, and SEO will help you do exactly that.

A combination of these web design tips for real estate should help you build a strong online presence and attract potential clients. If you need any help implementing them, or just aren’t sure where to start, feel free to contact us. We are more than happy to discuss web design strategy and help you with all of your website needs.